Unity CEO Apologizes For Calling Game Devs Not Focused on Monetization "F*cking Idiots"
Chief Executive Officer at Unity John Riccitiello recently apologized for calling game developers not focused on monetization "some of the biggest fucking idiots” during an interview. Riccitiello already noted on Twitter that he was “deeply sorry if what I said offended any game dev,” but the executive has now issued a full apology along with a clarification of his earlier comments.
"I want to talk about both what I said in the interview and my follow up tweet," Riccitiello pointed out on Twitter. "I'm going to start with an apology. My word choice was crude. I am sorry. I am listening and I will do better. What I can do, perhaps, is provide more on what I was thinking when I did the interview. What I would have said if I had taken great care.”
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Riccitiello listed four important points that he wanted to make absolutely clear. "First, I have great respect for game developers. The work they do is amazing,” the executive said. “The creativity can be incredible whether on a triple-A console, mobile, or indie game designed to be played by millions. Or a creative project, a game made just for the sheer joy of it."
"Second, one thing I have seen is that most game devs work incredibly hard and want people to play their game. To enjoy it. And when appropriate for players to engage deeply.” Riccitiello added that “for the game devs I have worked most closely with, there is often anxiety about whether players will love the game and appreciate all the work and love that went into making it."
The executive went on to explain the rationale behind his previous comments. "Third, sometimes all a game developer wants is to have a handful of friends enjoy the game.
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