Unity’s boss says devs who don’t plan monetisation earlier are ‘f***ing idiots’
Unity CEO John Riccitiello has called developers who don’t plan their monetisation strategies early during development “fucking idiots”.
Riccitiello made the comments in an interview with PocketGamer.biz, in which he was asked about Unity – the creator of the popular game engine – and its newly announced merger with IronSource, which creates advertising and monetization tools for mobile developers.
The suggestion that monetisation should be implemented earlier in the creative process has seen pushback from some developers. But Riccitiello claimed there “isn’t a developer on the planet” who wouldn’t want to know how they could tweak their games to make them more successful.
Asked about the pushback from some developers to implementing monetisation earlier in the development process, the exec said:
“Ferrari and some of the other high-end car manufacturers still use clay and carving knives, It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.”
He continued: “I’ve been in the gaming industry longer than most anybody – getting to the grey hair and all that. It used to be the case that developers would throw their game over the wall to the publicist and sales force with literally no interaction beforehand.
“That model is baked into the philosophy of a lot of artforms and medium, and it’s one I am deeply respectful of; I know their dedication and care.
“But this industry divides people between those who still hold to that philosophy and those who massively embrace how to figure out what makes a successful product.
“And I don’t know a
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