Unity CEO sparks fury by saying developers who don't consider monetization are 'f***ing idiots'
Videogames cost money to make, but monetizing videogames is tough: Premium prices(opens in new tab), microtransactions(opens in new tab), and loot boxes(opens in new tab) (especially loot boxes) are all subject to criticism from various quarters. Yet it's important that game developers put thought into how they're going to approach the subject early in the process, Unity CEO John Riccitiello said in an interview with Pocket Gamer.biz(opens in new tab), because an ill-considered payment model can tank what would otherwise be a successful game.
«Ferrari and some of the other high-end car manufacturers still use clay and carving knives,» Riccitiello said in reference to developers who resist monetization efforts.
«It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with—they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.»
That's a hot take by any measure, and Riccitiello's words sparked almost immediate backlash, particularly from the indie development community.
i strongly disagree with john riccitiello. what that scumbag doesn’t realize is some people simply enjoy making games for fun, or to educate, or to share a thought, idea, or experiencethose creators, and games are absolutely valid, and their process should not be condemned https://t.co/LetoXhm2m9July 14, 2022
John Riccitiello thinks I'm an idiot. I think he's a little greedy capitalist pig who only cares about money. I'm so tired of people like him ruining things I love.July 14, 2022
Come on Game Dev twitter; why are we pretending that we're only just now realizing John Riccitiello is the evil CEO that he is? We've known
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