Ubisoft Funnels More Money Into Star Wars Outlaws Marketing Than Any Other Game
Ubisoft hopes that Star Wars Outlaws will become a highly successful game with a huge player base. However, a 10-minute gameplay video released on IGN's YouTube channel suggests that may not be the case. Fans seemed outraged at the quality of the game, claiming it looked unfinished and had uneven FPS. However, Ubisoft is confident that it has funneled more money into Star Wars Outlaws marketing than for any of its other games.
This information comes from a recent financial update from Ubisoft, where the company's CEO revealed that the firm has been putting more money and effort than ever into the marketing of Star Wars Outlaws. With this, he said that he expects a strong launch for Star Wars Outlaws, based on "positive community sentiment," which is highly contradictory to the immense amount of negative feedback they received when they released the gameplay video for Star Wars Outlaws. It was so intensely negative that a financial advisor from the Bank of America even asked if they would consider delaying the game, which received a firm "no" as a response.
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Yves Guillemot also said, "It's among the most awaited games of the industry this year." The second half of 2024 is set to see massive releases such as Call of Duty: Black Ops 6, The Legend of Zelda: Echoes of Wisdom, and the Silent Hill 2 remake, to name a few. Plenty of other huge contenders are out there for the most anticipated game of the year, so it'll be interesting to see how it shapes up for Star Wars Outlaws.
According to Ubisoft, more footage will be released later to showcase more of the gameplay from Star Wars Outlaws. The dev team is confident that this gameplay will generate a huge amount of hype for the upcoming game.
Ubisoft is confident that the next few months of this year will be revolutionary for them as a business. Fans have the long-awaited release of Assassin's Creed: Shadows and Star Wars Outlaws to look forward to. In addition
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