Total War: Warhammer III reportedly review bombed by players in China following poor influencer promotion
On the very first day of its huge official release, Total War: Warhammer III seems to have been review bombed by Chinese players, following what seemed like a disastrous promotional event by influencers.
The report was brought to the community’s attention by industry insider and Niko Partners analyst Daniel Ahmad. He claimed that despite the Total War franchise being incredibly popular and well-received in China, it was review bombed with 72 percent of the Chinese language reviews being negative.
The insider stated that this occurred because of how the game was promoted across the East Asian country, with both Creative Assembly and the Chinese video live streaming service DouYu failing to do a good job to promote the major title.
In his tweets, Daniel Ahmad states:
Previous influencer promotions were targeted towards the more hardcore fans of the franchise where certain parts of the game were locked out so as to avoid spoilers and help give players a better experience.
However, that was not the case this time, as in the promotion ahead of Warhammer III’s launch, the insider notes that the early access version was given to too many random streamers. Because of this, the game was promoted by influencers who had hardly any knowledge of the game or the franchise, and were generally disinterested.
Some streamers even went as far as to spoil parts of the game for the audience, therefore resulting in a large number of Chinese fans review bombing the title on Steam.
Ahmad also pointed out that Creative Assembly was aware of the issue, but are yet to provide a statement on the matter.
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