Total War: Warhammer 3 is getting review bombed on Steam by Chinese players
Total War: Warhammer 3 is the final game in Creative Assembly's humie-bashing trilogy, and our own Fraser reckons it's a cracker. It's now launched and, unfortunately, has run into some issues in China. The game is currently being review-bombed by users in that territory, apparently for pretty petty reasons.
Industry analyst Daniel Ahmad was first to flag this behaviour, and says the main complaints are about the game's marketing in the run-up to launch. This seems like an extraordinary reason to give a game a bad review.
The mistakes that gamers called out are as follows:- Early access version was given to too many random streamers, both big and small.- These streamers knew nothing about the game or how to play, were generally disinterested.- These streamers spoiled parts of the game.February 17, 2022
Ahmad went on to explain why the pre-release campaign had caused such annoyance for some.
«For previous [Total War] games, the influencer promotions were much more targeted, codes were given to streamers that enjoyed the game and certain parts of the game were locked off to prevent spoilers,» Ahmad writes. «Creative Assembly China staff said they were trying to reach a broader audience this time. While the overall strategy makes sense, generally speaking, it has upset some of the core fanbase that are now reacting negatively in the reviews for both Warhammer 2 and 3. Many are asking why disinterested streamers that spoiled the game got the codes, while they have to wait.»
I've been reading some of the reviews using machine translations, and the specific problem with streamers is that the marketing campaign targeted non-gamer influencers who were (understandably) rather clueless about the game. It also appears that their
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