TikTok is testing a new product called 'Live subscription', a monthly subscription program that will allow premium (read: paying) fans to stand out and offer them an opportunity to interact with their favorite creators. However, TikTok is not the only social media platform out there to experiment with a subscription tool. In January this year, Instagram started testing a subscription program of its own that offered perks such as subscriber-exclusive live sessions, exclusive stories, and special badges. Notably, Instagram also claimed that it won’t be taking a revenue cut out of subscriber earnings until 2023.
Twitter wasn't too far behind, kicking the ball with its own subscription service called Twitter Blue. It offered features such as undo tweets, access to ad-free articles from partner publications, a bookmark folder facility for saving tweets, a dedicated reader mode, and customizable app icons. Twitter then came up with the idea of Super Follows, which was also a subscription-based system that bestowed benefits like exclusive tweets, stories, and more such content upon subscribers. Ticket Spaces followed soon after as yet another monetization beta test on Twitter. TikTok is now trying to dip its toes into the world of social media subscriptions.
Related: Why Games Might Be TikTok's Next Big Move
TikTok live subscriptions offer a bunch of perks to subscribers such as custom follower badges that will help their profiles stand out. The badges will appear next to the username, and the longer an individual maintains his or her status as a subscriber, the badges will also keep upgrading. TikTok's official press material doesn't detail the badge upgrades, though. The goal here is quite obvious. Badges will allow
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