This desk from Costco has gone viral on TikTok and I'm not sure why

pcgamer.com:

There's a mega-star growing over on TikTok right now, something that attracts hundreds of thousands of views, if not millions, for merely showing up in a video. It's not what you'd expect either; it's not even someone pulling funny faces in time to a lo-fi beat. It's a desk. A $250–$330 desk from Costco, in fact.

It's called the Tresanti 47-inch Adjustable Height Desk(opens in new tab), which is as much of a snappy name as you'd expect for this unassuming social media star. It is, however, a desk with a few modern frills: adjustable height settings at the push of a button, wireless charging, and USB ports.

None of which really goes to explaining how this one desk has amassed millions of views on TikTok over the past few years. The Tresanti isn't alone in offering many of these features, which can be found on a vast array of desk today. That includes some which can be shipped for cheaper(opens in new tab), though reportedly the Tresanti sells for a fair chunk of cash less than its $330 online price if available in-store.

The most popular video of the desk is from TikTok user yallabella(opens in new tab). By far the user's most watched TikTok, their run through of the desk's features clearly struck a chord with the scrolling public; the video has been watched around 11.5 million times.

The Tresanti is no one-hit-wonder, however. More videos of this desk have appeared from various accounts since, many of which have also hit the big time.

One video from earlier this year describes the desk as «the famous costco desk»(opens in new tab), and currently has over 800K views. Another video(opens in new tab) that calls it by a similar name has 1.7M views. A video from a TikTok account specialising in Costco buys(opens in new tab)