One of the most difficult things in horror filmmaking is sustaining the audience's fear response for the length of an entire film. Every entry in a given horror series makes it that much harder to keep fans on the edge of their seat, especially when the first follow-up sinks everything enjoyable about the original.
Blumhouse Productions is a complex studio. Their «throw everything against the wall and see what sticks» method has seen massive success and comical failure in almost equal measure. For every beloved hit that fans know as the studio's work, half a dozen total misses are forgotten as quickly as they came.
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At its heart, Sinister is a horror film built around establishing its own rules. The story follows the ever-reliable Ethan Hawke as Ellison Oswalt, a washed-up true-crime writer who quietly moves his family into a home that was recently the site of a gruesome multiple-murder. Oswalt settles into the extremely unpleasant process of investigating the crime, but strange and supernatural happenings begin to disrupt his family's life. The nightmarish event is captured on an 8mm film reel, and the investigation unveils more reels, establishing a terrifying pattern. As his marriage is torn apart and his kids are rendered disturbed, the nightmarish truth begins to reveal itself. Oswalt reaches out to a charismatic cop and a devoted expert to uncover the truth. They discover an ancient evil being called Bughuul, a pagan deity with a serial killer-like pattern of slaughtering entire families and seizing a single child to add to his entourage. Strange events at the haunted home are revealed to be symbols of the evil being, and his image serves as a gateway to our reality. Oswalt figures
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