Microsoft Gaming CEO Phil Spencer has commented on the battle between Microsoft and rivals Sony and Nintendo, saying Xbox sits in third place and the idea that Microsoft could just make better games to gain marketshare doesn't hold up. Spencer said even if Starfield is the best game in the history of the world, that wouldn't be enough to help Xbox overtake PlayStation.
Speaking to Kinda Funny, Spencer said Microsoft's goal is not to «out-console» Sony or Nintendo in terms of sales. Unfortunately for Microsoft, it lost the sales race in the Xbox One/PS4 generation, and the company has no hope of making it back to No. 1 by console sales alone, Spencer said.
«We are not in the business of out-consoling Sony or out-consoling Nintendo. There isn't really a great solution or win for us. And I know that will upset a ton of people. But the truth of the matter is that when you're third place in a console marketplace and the top two players are as strong as they are and in certain cases have a discrete focus on doing deals and other things that will--that make being Xbox hard for us as a team--our vision is everyone on console has a great experience and they feel like a first-class citizen,» Spencer said.
«I see commentary out there--'If you just build great games, everything will turn around.' It's just not true [that] if we go off and build great games, all of a sudden you're going to see console share shift in some dramatic way. We lost the worst generation to lose in the Xbox One generation, where everybody built their digital library of games. 90% of the people every year who walk into a retailer to buy a console are already a member of one of the three ecosystems. Their digital library is there.»
Given that people's gaming
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