The Amazon Prime hit The Boys is well-known not only for bringing some fresh material to the superhero genre but also for mocking tropes in superhero movies as well as the companies who make them. The show's latest target is none other than Sony and their hilariously misguided attempts to market the critically-panned and commercially-flopped Morbius into a hit.
For those who may not be in the know, Sony recently re-released Morbiusafter the badly-received superhero movie developed a cult following based on the memes that the film unintentionally created. Much like when the film was originally released, that idea also badly blew up in Sony's face, as hardly any of the film's fans — who watch the film ironically — went to theaters to see it again.
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In light of this, Vought International tweeted out that they would be re-releasing the fictional film Dawn of the Seven, even though the movie was still in theaters in The Boys universe. In the tweet, they also included that using the code «It's Maevin' Time!» would help fans get a discount on the re-release, mocking the Morbius internet meme, "It's Morbin' Time!" that fans would satirically say while watching the film. The tweet said, "#DawnOfTheSeven is back! Despite still being in theaters, we heard all of your tweets and will be re-releasing the film this week! Don’t miss your chance to re-live all the action: use code ITS-MAEVIN-TIME to get a discount on your second ticket until June 30."
The Boys is known for doing this both in and outside the show. In the second episode of season 3, they made fun of Disney for how fake they are when they try to be «all-inclusive» politically through Vought's on-the-nose version of Disneyland
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