Tetris is partnering with 7-Eleven to release a handheld
videogameschronicle.comAmerican convenience store chain 7-Eleven is partnering with Tetris on a line of merchandise, including a handheld.
The line, which includes t-shirts, hats, and more apparel with Tetris and 7-Eleven branding, is out now for customers in the US.
It’s currently unknown if the line will also be available in Japan, another region with a large number of 7-Eleven stores.
“Featuring an officially licensed Tetris title, this portable Slurpee + Tetris Handheld Game Device lets you play the classic game on the go, with a full-color 1.8-in. screen that brings the iconic shapes and colors to life,” reads a description for the handheld.
The handheld will require 3 AAA batteries or a USB C cable, neither of which are included.
The handheld will cost $30 and is listed as “coming soon,” on its store page.
It’s currently unknown if any of the line will be available in the UK. The 7-Eleven merchandise store only ships within the continental US.
This is the latest fashion collaboration from the brand, which previously teamed up with retail giant Zara for a line of apparel in 2018.
Fashion collaborations in the gaming space have exploded in popularity in the last few years. In January, The Pokemon Company teamed up with French brand A.P.C. for a line of premium items.
Then later in the year, it collaborated with <a target="_blank" rel=«noopener» class=«link-external» href=«https://www.fendi.com/gb-en/woman/fendi-x-frgmt-x-pokemon-for-her?gad_source=1&gclid=CjwKCAjw88yxBhBWEiwA7cm6pYa9QvycH-lEfJ5Uf49iH2rFFa4BVaTRH1L5f7mbmXC1Nr4NhVMXDxoC-lkQAvD_BwE&gclsrc=» https:>Fendi, a luxury brand that sold Pokemon-themed items for hundreds of pounds.
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