The UK is scrambling to figure out why inflation is on the rise--it's definitely not a mix of the post-pandemic job market, Brexit, and energy prices (which have risen 79 percent in two years). Nope, it's Zelda's fault.
This isn't unprecedented. Only last week, the BBC reported that Sweden might have encountered the "Beyonce effect", AKA her tour being behind the 9.7 percent inflation in May. Pinning it all to one singer might be a bit of a stretch, but restaurant and hotel prices did rise. The UK thinks Zelda caused a similar effect (after a figure of 8.7 percent inflation for May) on recreational prices given how popular TotK proved to be.
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"Numbercrunchers at HSBC says [there] may have been a 'Zelda' effect [...] 'Strength in computer games prices might have been partly due to release of - aptly titled - 'Legend of Zelda: Tears of the Kingdom,'" Islam tweeted, attaching a photo of Zelda in Twilight Princess. Wrong game, but close enough.
For context, HSBC is a British bank headquartered in London, and it's the "numbercrunchers" here who have claimed that Tears of the Kingdom is partly to blame for inflation.
While it quickly became the third best-selling Zelda game in the UK, not even taking digital sales into account, selling at £59.99 a copy, there are no doubt countless other reasons as to why the UK economy has been in a rough patch.
Take the 'Cost of Living Crisis'. If you're from here, you'll have heard that thrown around plenty. If you're not, it essentially means that, due to rising prices in rent, energy, groceries, and just about everything else, it's getting more expensive to live in the UK. We've seen sugar
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