The victory lap for Super Mario Movie continues, as it is set to become the highest grossing video game movie.
As reported by Video Games Chronicle, the movie has already grossed $437,946,600 worldwide. The movie only released last April 5, 2023, so that’s in a span of one week and two days.
That has put it incredibly close to the total worldwide of Pokemon: Detective Pikachu, licensed to Warner Bros and released in 2019. That movie’s total comes to $449,762,638, and that amounts to how much it made in theaters for its entire run.
Pokemon: Detective Pikachu’s initial total from the period of May 3 to June 13, 2023, was $433,005,346. An impressive number, and one that Super Mario Movie has already passed, in considerably less time.
Super Mario Movie happens to be riding an interesting time for the film theater business. Following the extended global lockdown that led to many theaters closing, the industry is once again booming.
As reported by Variety, film companies are finding the gains of bringing their movies to streaming services shrinking more and more. The splintering of streaming services has somewhat backfired on the content companies, as few entrants in the business are seeing enduring returns.
There also seems to be a general consumer discontent with staying at home. While the pandemic is not quite over yet, many consumers feel, after vaccinations and safety precautions, that they can do outdoor activities again. That includes parents and families, and this pattern has clearly influenced market behavior.
Smaller successes are helping the film theater market as well. But, the monumental success the Super Mario Movie is bringing in in particular, seems to be a signal that big blockbuster movies, and family
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