Super Bowl 56 Suggests Fortnite Is as Huge for Marketing as Ever
The Super Bowl is the biggest night of the year for American football fans, but it has also long been a draw for general media consumers. Nearly every major corporation prepares advertisements for the event in order to capitalize on its built-in audience, which has also made it a bastion for movie and TV trailers. For example, yesterday's Super Bowl 56 included a trailer for Doctor Strange in the Multiverse of Madness. It also wound up including a bizarre nod to Epic Games' popular battle royale Fortnite.
This year's competition was between the Los Angeles Rams and Cincinnati Bengals, taking place in Inglewood's SoFi Stadium — a $5 billion project serving as the home for both the Rams and the Chargers. Super Bowl 56 being held in Los Angeles was a big deal after the Rams were relocated from St. Louis, Missouri in 2016, and ultimately the home team won 23-20. The whole thing kicked off with an introduction by Dwayne «The Rock» Johnson, described as the «Guy from Fortnite» in an official upload of his speech by NFL's YouTube account. This has garnered a lot of attention, which goes to show Fortnite's continuing power as a marketing tool.
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Epic Games' popular shooter helped revolutionize the battle royale genre that started to gain its footing with titles such as PlayerUnknown's Battlegrounds, and Fortnite's consistent updates has solidified its place as a cultural juggernaut. That status has resulted in media like Avenger's Endgame directly referencing the game, as well as numerous tie-in skins for both new and classic pop culture artifacts.
One example of this catalog of referential skins in Fortnite is an Uncharted crossover released to advertise the upcoming Tom Holland film.
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