Spotify is expanding its Blend feature, which creates curated playlists designed to mix the musical tastes of two users, to support as many as ten friends, family, and select artists. The personalized playlists were first introduced in the summer of 2021, and are based on listening history and saved tracks. Similar to Spotify Wrapped, which is a yearly collection of a user’s favorite tracks made to be shared on social media, each Blend playlist features its own cover art and can be reposted on social media. While the feature was originally limited to just two users, a new update makes it possible for an entire group to mingle their musical preferences.
The company has continued to provide new ways to use the streaming service in an attempt to entice users to switch from other alternatives, like Apple Music and Tidal. Unlike its competitors, Spotify has both free and premium options, and many of the company’s unique features are available on both tiers. Blend playlists were supported on free and premium accounts when they were first introduced, and the latest update to the feature maintains this universal support. It’s not the only unparalleled choice Spotify offers when creating a playlist — people can even make a playlist tailed for their pets.
Related: Spotify Obscurity Rating: How To See How Obscure Your Music Tastes Are
Spotify’s new update to Blend caters to the immense variety in a personalized, shared playlist. Since up to ten users can combine their musical preferences, the company’s algorithm can attempt to choose songs everyone will like. The playlists update daily, and can take some strain off of users who might typically make handcrafted playlists. For selective listeners, Blend playlists might fall short in
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