Spotify becomes first music streamer to launch on Roblox

techcrunch.com:

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will gather to play interactive quests, unlock exclusive content, and buy artist merchandise.

The new Spotify Island destination in Roblox will actually consist of a central mainland surrounded by a collection of themed islands, which players can explore and interact with by walking, running, and jumping, and touching and picking up various objects. The worlds themselves feature a color palette centered around Spotify’s shades of greens, with oranges and purples mixed in.

There’s also a musical play box in the top right corner of the world, which will feature a soundtrack powered by Soundtrap, one of Spotify’s audio creation tools. The music here can be played or paused, or players can skip tracks, the company says.

Image Credits: Spotify

An in-game merch store, meanwhile, will feature a variety of exclusive Spotify merchandise that can be taken into other parts of Roblox, as well as special artist merchandise which will serve as an additional revenue stream for creators. Spotify says artists will be able to keep Spotify’s portion of those merch sales (less Roblox’s cut) and Spotify can help with the merch design, if need be.

Initially, four free items can be unlocked by completing missions around Spotify Island, by doing things like playing sounds within the world’s crystal cave and on a trampoline, or collecting the musical notes sprinkled throughout the island.

Image Credits: Spotify

There are also little hearts around Spotify Island that can be collected to unlock hidden easter eggs. For instance, one easter egg will change the island from