SplitMetrics acquires App Radar to boost mobile app growth
SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps.
App Radar is an app marketing and analytics platform. The strategic collaboration positions SplitMetrics to offer an expansive platform powered by artificial intelligence (AI) for various app growth services.
The merger brings together two startups to create a comprehensive solution for app developers and marketers. The newly formed entity will offer an array of AI-powered services, encompassing paid user acquisition (UA), app store optimization (ASO), conversion rate optimization, and data analytics.
AI services: The combined forces of SplitMetrics and App Radar results in the creation of the largest platform in the industry, providing AI-powered services to over 1,000 customers across more than 100 countries. These services include UA, ASO, conversion rate optimization, and advanced data analytics.
GamesBeat Next On-Demand 2023
Did you miss out on GamesBeat Next? Head to our on-demand library to hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.
Separate brands, unified goals: While operating as separate brands, SplitMetrics and App Radar will synergize their efforts to serve customers across Europe and the United Kingdom, North America, and the Asia Pacific region. This approach allows both entities to maintain their unique strengths while benefiting from the collective expertise.
Global impact: With a global team of 160, SplitMetrics currently manages over $250 million in annual ad spend, catering to clients such as Babbel, Skyscanner, Glovo, and Rakuten Viber. App Radar specializes in app store optimization and automation for 30,000 app developers and
Read more on venturebeat.com
