Spanish streamer Auronplay explains why YouTube’s "real competition" is with TikTok, rather than Twitch
Raul “AuronPlay” Genes, the second-most-followed streamer on Twitch and the biggest within the Spanish-speaking community, shared his insights on YouTube's competition with other platforms. Despite the general belief that Twitch is YouTube's biggest rival, AuronPlay believes that YouTube's real competition is TikTok.
According to AuronPlay, YouTube has been actively promoting its Shorts section, which has seen tremendous growth in recent years as they aim to overtake TikTok in that market.
Reportedly, YouTube's Shorts section isn't just a simple experiment, but a strategic move to disrupt the short-form video market that's currently dominated by TikTok.
In a recent stream, AuronPlay stated that YouTube's significant promotion of its Shorts section over the past few years is a clear indication that they want to overtake TikTok in the short-form video department. He believes that YouTube is taking this matter quite seriously and is investing heavily in Shorts to ensure that it can compete with TikTok.
His insights are significant because he's one of the biggest streamers on Twitch and has a deep understanding of the online content creation industry. Being a Spanish-speaking streamer, he even has unique insights into how platforms like TikTok are perceived in different parts of the world.
Speaking about YouTube's plans, Raul stated (Translated to English):
(Timestamp: 00:51:27)
It's important to note that Raul's contract with Twitch will soon come to an end. Although it's widely expected that he will renew his contract with the purple platform, his long-standing relationship with Twitch may have given him access to insider information about the industry.
This could be one of the reasons why he was able to make the claim that
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