Social Media Automation
By Piyush Rajesh Gupta
When automated tools are used to optimise social interactions, the process is said to be social media automation.
As social platforms get mature and more data is curated, it helps corporations improve their efficiency. It also helps them increase their profit margins as they can dedicate more time to other important tasks. Ref: Link
● Drive Revenue From Your Site
Social media is now your customers’ preferred business contact channel. Sprinklr helps you embed social media across all owned digital properties to optimise engagement and feed sales pipelines.
● Maximise Team Productivity
Sprinklr’s planning, publishing, and reporting tools use AI to categorise messages by intent, automatically triage them to the right teams, and power “best responses” at every turn.
● Protect Your Brand’s Reputation
Sprinklr’s enterprise-grade governance eliminates the risks of off-brand engagement by bringing approvals, rules, and moderation processes together in a single unified framework.
● Unmetric
● Falcon
● Echobox
● Hootsuite
● Crowdtangle
● Zoho Social
● Buffer
● Mention
● Social Media Analytics
Unmetric/ falcon onboarded which helps the team to improve various social strategies regarding what is going well.
● Social Publishing
Echobox is in the early days but growth upwards of 20-30% is anticipated in the impressions. This is a judicious tool that reduces the manual efforts of the content that needs to be published.
● Social Media Benchmarking
Falcon from Unmetric is a platform that helps the team to make real-time decisions by analysing social performance.
Mere posting up on social media is not enough these days. The statistics show that it is important to monitor the audience constantly online. All you need for that is to
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