What's going on with social media and games communities right now?
Colin Cummings
Thursday 2nd June 2022
In this article, I'll give an overview of the primary methods of communication available to game developers and publishers for social media and community, and the current status of these methods as of last month. This assessment will have some data to back it up, as well as anecdotal experience from my own work within these platforms. I'll also talk about what a community manager or social media manager is, and why you need one (or many).
I have worked with a variety of clients ranging from AAA developers to smaller indie teams and everything in between. The following observations shouldn't be taken as gospel, but they are opinions backed by experience. With Twitter, one of the primary methods of communication for the games industry, in an… interesting position, this is a good time to step back and take a look at where things are.
Video games of all sorts and sizes rely on some core platforms for communications and marketing, and they live in two categories: internal and external.
Under the "internal" category you have platforms you have more control over: your website, your blog, or your newsletter / mailing list. These are the platforms you want to drive people toward where possible.
The "external" category has everything else: Twitter, Facebook, Instagram, TikTok, Discord, store pages, and numerous other platforms. These are places where you might host marketing initiatives or your community, but they are vulnerable to change and outside influence, especially in terms of their algorithms, which determine how posts are seen and shared widely.
Twitter is a dominant force within games communications. This is where much of the industry lives, in terms of individuals and companies. This is a
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