Scuti partners with Atom Universe to take brands into the metaverse
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Scuti, which operates a rewards-based gamers’ marketplace as well as its first network game, has partnered with Atom Universe to provide a “metaverse as a service” to all brands.
New York-based Scuti refers to its business with gamers as Commerce, and it enables them to earn rewards directly in the games that host its store. In Scuti’s marketplace, players can purchase products directly from within their games using the Scuti marketplace, and they can earn rewards for every purchase. They can then use those rewards to get game items, said Nicholas Longano, CEO of Scuti, in an interview with GamesBeat.
The partnerships brings Scuti’s store together with Atom Universe’s metaverse technology, which enables brands to create online presences — dubbed metaverse as a service — within a month or so. Scuti gets the store up and running and the brands can start luring gamers and other people to the metaverse.
Scuti allows game players to purchase products directly from inside video games, and shoppers are rewarded for every purchase. Players can now earn rewards across multiple games via Scuti$, a rewards system designed to operate across all games and devices. Players exchange their brand-fueled Scuti$ rewards for native game currency, in-game purchases, nonfungible tokens (NFT)-based items (powered by Epik), donations to charity, or physical products and services available through the Scuti Marketplace.
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Longano said this means that brands can play a leading role in metaverse adoption and audience engagement. And they can get immediate returns by selling directly to consumers through the Scuti
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