Scopely’s Monopoly Go rolls past $1B in revenue

venturebeat.com:

Scopely announced that Monopoly Go has emerged as the biggest mobile game launch of 2023, surpassing $1 billion in annual revenue.

The reimagined take on Hasbro’s iconic board game has garnered a massive player base, solidifying its place as a beloved, highly engaging title in the free-to-play market. It’s a big score not only for Scopely but its new owner Savvy Gaming Group, which bought Scopely in April for $4.9 billion.

Debuting seven months ago, Monopoly Go has rapidly gained momentum, amassing a vibrant community of millions of players. That’s an extremely short window to hit $1 billion in revenue.

The game’s recent nomination for mobile game of the year underscores its immense success, becoming the fastest casual game to reach the $1 billion revenue milestone and consistently delivering over $200 million in monthly earnings, a testament to its thriving player base.

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Tim O’Brien, chief revenue officer of Scopely, said in a statement, “The many milestones Monopoly Go has achieved are a testament to our talented team, whose dedication to players has led to the game consistently charting as the #1 mobile game and app in the U.S., player retention that we haven’t seen for years in mobile, and a highly profitable business.”

Monopoly Go has seen over 100 million downloads and has sparked excitement globally, with players crossing “go” over 40 billion times, embarking on nearly 2 billion boards, and making 6 billion visits to jail. The game’s success is further amplified by 150 million friend invites, emphasizing