The latest Bearbrick collectible features the likeness of the iconic Pokémon mascot Pikachu while simultaneously bringing to mind something one might find in the Five Nights at Freddy's horror franchise. At the end of this month, the Pokémon Company will celebrate its 26th year of existence and mark the occasion with Pokémon Day on February 27.
When a brand becomes as widespread and recognizable as Pokémon, the amount of merchandise involving that particular intellectual property is ridiculous. Often times a brand this big expands into areas where it does not necessarily make sense in being there. Then there are instances where it was clear what the product designers had in mind, however for whatever reason it did not land as expected with consumers.
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The Pikachu Bearbrick seems to be falling into this unique category after its recent debut. Pokémon's official Twitter account shared the announcement of the new collectible along with an image and a link to Pokémon Center where the Pikachu Bearbrick can be purchased for $20. The comments on the post, however, appear to indicate that fans are not particularly thrilled with the new product as some went as far as to say it is nightmare-inducing.
The latest Pokémon Be@rbrick has appeared at Pokémon Center!⚡️ Add Be@rbrick Pikachu to your collection https://t.co/CHCP0Pfbrj pic.twitter.com/ry5npwpzas
In some ways, this Pikachu collectible looks like the animatronics from the Five Nights at Freddy's series, particularly when it comes to the design of the body. Meanwhile, the head is closer in shape to Mickey Mouse, something that one of the commenters pointed out in their quick assessment. The overall
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