Sandbox VR’s Deadwood Valley surpasses $23M in a year at physical venues
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Sandbox VR is here to proclaim that virtual reality, the kind you play with your friends in malls and other physical venues, isn’t dead. In fact, Sandbox VR’s Deadwood Valley game has generated $23 million in the last 12 months at just 30 locations.
Sandbox VR now has 43 locations and it expects Deadwood Valley to generate over $100 million in lifetime ticket sales, said Steve Zhao, CEO of Sandbox VR, in an exclusive interview with GamesBeat.
Ever since people started coming back to physical venues in the post-pandemic world, business has been booming for VR experiences. Sandbox VR is opening a second Las Vegas experience and the company is aiming at having 50 venues by the end of the year, Zhao said.
To further scale growth, the company is planning to open their platform to third party publishing in early 2024. And the company has opened a second triple-A gaming studio in Vancouver to scale content development. The company has close to 800 people, including its retail employees.
“Deadwood Valley is the most cinematic that we have, as you travel to different worlds and it feels like you’re inside a movie,” Zhao said. “During the pandemic, you know, we spent a lot of time building this game. So the production quality and design was very unique. And also, this is the first game where we sort of have like multiple endings, depending on how well you play and who you save.”
The game is a sequel to another popular title, Deadwood Mansion, released in 2017. Deadwood Valley took about four years
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