Samsung to launch online gaming store in 30 countries
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Samsung Electronics has announced the Samsung Game Portal, an online store for gamers, on Samsung.com in over 30 countries worldwide.
The portal is launching now in the United States, the United Kingdom, Germany, France, Italy, Spain and Brazil in late June. It shows that the electronic giant, which has a gaming hub and cloud gaming services on its connected TVs, is serious about gaming.
The Game Portal offers a one-stop online store for gamers to browse and purchase gaming-related products such as smartphones, TVs, gaming monitors and high-performance solid-state drives (SSDs). It also provides customers with a variety of gaming-related content in one place, tailored to their preferences and experiences.
The Game Portal is designed to cater to the growing number of gamers who use multiple devices to play. According to a 2021 study by Accenture, these cross-platform gamers spend an average of 16 hours per week gaming, eight hours per week watching gaming-related video content and six hours per week participating in gaming-related communities.
The portal offers a variety of content, including gaming product information, domestic and international expert reviews, purchase benefits and offers, product utilization ideas and game-related news.
“Gaming has become an important part of consumers’ lifestyle, not just entertainment, especially for Millennials and Gen Z,” said Evelyn Kim, executive vice president of the D2C Center at Samsung Electronics, said in a statement. “We will implement various initiatives to provide customers with a superior gaming experience, from purchase to use, by providing an environment
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