Saints Row suddenly has a lot of empty road in front of it in 2022. It sees itself as one of the big triple-A guns of the world, and by most accounts it is. But in what promised to be a legendary year crammed with Elden Ring, Horizon, God of War Ragnarok, Breath of the Wild 2, Starfield, Suicide Squad, Gotham Knights, and Hogwarts Legacy, it could have been lost in the crowd. Cue delays for Starfield, Breath of the Wild 2, and Suicide Squad, radio silence from God of War, a holiday launch window for Gotham and Hogwarts, and Elden Ring and Horizon already in the rear view mirror, the summer now belongs to Saints Row - it just needs to make the most of its shot. After my hands-off preview, I think it stands a great chance, as long as people are willing to let a few things slide.
Saints Row’s marketing so far has not been great. The initial reveal vastly underplayed how wild and colourful the game is, showing the public far less than the press had been granted access to. Subsequent footage was later uploaded to YouTube, but by that point the tide of public opinion was already swaying against it. That the games new Saints had been labelled 'woke' didn't help, but then people have also complained about Captain America, District 9, Alien, and The Matrix being made woke too. Saints Row has always been woke. Historically, the central character was East Asian, and the cast is widely diverse. If the new game had a sex positive white girl who was always talking about her love for BDSM, we'd all call that cringy, but that's the exact profile of SR3's Kinzie Kensington, one of the most popular Saints ever.
Related: Saints Row's Character Creator Needs To Be Backed Up By A Transgender World
Here's where things get tricky for Saints
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