Ryff unveils Spheera AI virtual product placement platform
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Ryff created a way to insert digital product placements into TV shows and commercials. And now it’s using AI on a platform called Spheera to automatically insert products from big brands into existing shows.
The creator of VPP (Virtual Product Placement), said it will reveal how it is dramatically changing advertising to a select group of entertainment industry leaders at BAFTA’s prestigious building in Piccadilly, London. (You can register for the event here).
Ryff CEO Roy Taylor, will be on stage with an icon from the music industry and Simon Goldberg from media and entertainment lawyers SMB, to talk about Ryff’s new creative platform.
Ryff’s new platform called Spheera will be released on July 4. It will connect a trillion hours of visual media from storytellers, creators, TV and film studios, streamers, and broadcasters with 53 million small, medium, and large brands worldwide.
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Ryff has ingested and integrated content into platforms and channels such as Sky TV, ITV, A&E, Hallmark, Viacom, Channel 4, CBS, Viu TV, ESPN, Hulu, Apple TV, Paramount+, NBC, and others. Brands such as Coca-Cola, Intel, General Mills (Cinnamon Toast Crunch), Diageo (Baileys), Mars (Orbit), and over 50 others already successfully use Ryff technology.
Gartner predicts that by 2024, 70% of brands will redeploy at least 10% of their media budget to VPP (Virtual Product Placement) in entertainment content.
“Against a backdrop of unrelenting
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