Atlas: Earth launches Atlas: Racer as mini-game for virtual real estate title

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In a new twist for a virtual real estate app, Atlas: Earth has released Atlas: Racer, its first in-app mini-game aimed at drawing attention to the Web3 title.

Atlas: Racer is an interactive player-versus-player (PvP) game that matches players in real-time to race souped-up sports cars. Select winners will receive Atlas Bucks, the app’s in-game currency, which can be used to purchase virtual land.

I’ve tried out Atlas: Earth and so far there isn’t that much to do besides buy virtual land in a bid to become a virtual real-estate tycoon. I’m not yet there, as I’m nowhere close to being the mayor of my small virtual town.

Atlas: Racer is a hypercasual game. These titles are considered to be the widest and most accessible form of gaming. These instantly playable forms of entertainment have historically relied on display ads to monetize. However, the impending demise of third-party cookies and a universal decline in ad revenues due to recessionary economics have shown the limitations of the current business model, the company said.

Since Atlas: Earth primarily generates revenue through the sale of virtual real estate, it has a competitive advantage over one-off games that have an unsustainable and vanishing form of revenue. This well-run revenue funnel allows the company to focus on developing games that provide best-in-class hyper-casual entertainment for its 1.5 million U.S. players, the company said.

“Hypercasual gaming isn’t dead,” said Atlas: Earth CEO Sami Khan, in a statement. “It just needs a different platform. Playing a one-off game is like buying a single television channel; by embedding games into our