Rob Liefeld's New Comic Shows the Industry Can't Ignore NFTs
After announcing last April that he was not yet comfortable with using non-fungible tokens, or NFTs, for his new comic series, Rob Liefeld has had a change of heart. Earlier this month, Liefeld, who has worked on such comic classics as Deadpool, Cable, and Youngblood, announced that the initial issues of his new comic series, The Defiants, would be available exclusively as NFTs. While Liefeld is not the first comic creator to use NFTs as a publishing platform, the fact that he is one of the first creators of stature to do so will certainly attract other high-profile comic creators into the space. Moreover, Liefeld’s choice to use NFTs despite his initial reservations about the medium suggests that as creators, comic companies, and fans become more knowledgeable about NFTs, their use in the comic industry will grow.
An NFT can be thought of as a unique piece of digital content where authorship and ownership can be verified. That is, NFTs allow content to be verified as one of a kind, while also validating who created it, and who owns it. Since the focus of NFTs are collectibles, their use in or for comic book collections is obvious. For a well-known artist like Liefeld, who after 30 years in the comic industry has certainly amassed thousands of unique and unpublished pieces of content, converting them into NFTs seems like a “no brainer.” Not only will it allow him to publish his work as he wants it, but it will also give fans direct access to works that they may otherwise never have access to or the opportunity to see.
Related: Comic Creator Rob Liefeld Creates New Superhero Universe as NFT
In Japan, for instance, where the digital comics market is estimated to be worth $3.7 billion, it is common for manga artists to
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