Reason Why Xbox Turned Down Exclusive Marvel Games Revealed
While Sony has made a great amount of success with its own first-party franchises over the last few years, such as God of War and Horizon Zero Dawn, other IPs have also seen great results. Namely, Marvel games have proven to be popular, with arguably none being more well-received than 2018's Marvel's Spider-Man from Insomniac. The game was so successful that there are already two more Sony-exclusive Marvel games in the works in the form of a Wolverine game and Marvel's Spider-Man 2.
However, it was not always a done deal that Marvel would work with Sony. In 2014, Jay Ong was Marvel's VP of games, with his first challenge being to translate the success of the MCU films to the video game world. There had been Marvel titles in the past that had sold well, such as Marvel Ultimate Alliance, but largely wasn't translating like the movies. Even with these impressive superhero games, Marvel wanted the success that DC had with its Batman Arkham series, leading Ong to find a new home to build some titanic Marvel titles.
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Nintendo was never approached by Ong, as he realized that the company primarily focuses on its own IP. With so many defining franchises at Nintendo, such as The Legend of Zelda, Super Mario, and Kirby, the former playing card manufacturer may not have had the time to create an immersive Marvel game. Microsoft too, passed on the deal with Marvel, citing that in 2014 it was working on its own IPs. Ong had approached Xbox with a pitch that included a Marvel game that could rival the Batman Arkham series.
However, Microsoft passed on having Marvel titles being Xbox exclusives. This may be seen as a decision that the platform owner would regret considering the success of
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