Rashmika Mandanna deepfake row: What happened and how to identify such videos
On November 5, a video of actor Rashmika Mandanna emerged online where she can be allegedly seen entering an elevator. The video went viral on social media, but soon it was revealed that it was not Mandanna at all. In fact, it was a masterfully created deepfake video where the actor's face was superimposed on that of a British-Indian influencer. The video has now created a huge row over just how dangerous is this AI-powered technology, how can it be spotted to mitigate misinformation, and how can people protect themselves from being impersonated.
Before we get into the incident, we should know what deepfake means. Deepfake is an AI technology where media, such as photos, videos, and audio are hyper-realistically manipulated to make it seem extremely real. Mandanna has become a victim of the latest such attack.
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A small six-second clip of the actor was shared online, the original uploader is unknown, and it went viral. In the video, Mandanna can be seen entering a lift. However, soon, AltNews journalist Abhishek posted on X, highlighting that it was a deepfake. In a series of posts, he said, “There is an urgent need for a legal and regulatory framework to deal with deepfake in India. You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel”.
“The original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October…From a deepfake POV, the viral video is perfect enough for ordinary social media users to fall for it,” he added.
As soon as the deepfake video was exposed, many celebrities and important leaders began reacting to the situation. One of
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