Popular YouTuber Dunkey is launching a game publisher: ‘I’m sick of sitting on the sidelines’
Popular content creator Jason Gastrow, better known as ‘Videogamedunkey’ or just ‘Dunkey’, has announced that he’s launching a game publisher called Bigmode.
Speaking in an announcement video, Gastrow said he was “sick of watching from the sidelines” and believes he’ll be able to use his reach and experience critiquing video games to help bring promising indie titles to market.
However, many industry pundits and developers have questioned his qualifications for running a game development company, and suggested that Dunkey’s announcement is reductive to the work that goes into a modern publishing business.
Gastrow, who founded Bigmode with his wife Leah, has over seven million subscribers to his YouTube channel Videogamedunkey and more than 1.3 million Twitter followers.
“I’ve been on YouTube for 11 years now, and one of the core themes of my channel has always been to slam dunk soulless cash grabs into the garbage can and lift up and praise the truly inspired works of art in this medium,” he said.
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“For years and years and years, I have always sought out the very best Indie games out there and have tried to do them justice, putting millions of eyes on the games that actually deserve attention.”
He added: “A lot of games out there understand how to emulate the look of your favourite games but don’t deliver where it actually counts. Many of the true games out there are being drowned out in a sea of mediocrity. You need someone who can help you be seen.
“I want Bigmode to act as my seal of approval, which is something that I do not apply lightly. I am not looking for creative control over your games, but I do want to be involved. I’m sick
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