Comcast Leaves Workers In The Lurch After Surprise Gaming Network G4 TV Cancellation

thegamer.com:

Comcast Spectacor just announced the cancellation of G4 TV, shocking dozens of completely unsuspecting workers, now unemployed. According to Chief Executive Officer at Comcast Dave Scott, the gaming network was quite simply unprofitable, failing to gain enough traction during its recent reboot to provide a sufficient return on investment.

The news comes by way of Deadline which first picked up on the surprise announcement, G4 TV having been relaunched less than a year ago on November 16, 2021. The reveal has been met with a mixture of confusion and consternation by loyal viewers.

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“As you know, G4 was reintroduced last year to tap into the popularity of gaming,” Scott said in a memo. “We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content. Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results. This is certainly not what we hoped for and as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.”

Scott went on to say that “I know this is disappointing news and I’m disappointed, too. I want to thank you and everyone on the G4 team for the hard work and commitment to the network.”

The company has promised to help the affected employees find an external or internal placement, but whether or not this will amount to anything remains to be seen, even in the short term. “Our human resources team is reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions