G4TV Has Been Shut Down

gamerant.com:

Comcast Spectacor announced that the company will be shutting down gaming-focused G4 TV, effective immediately. The announcement comes weeks after major figures of G4 either left on their own or were abruptly let go.

The return of the beloved gaming-focused TV channel G4 TV was well talked about and hyped leading up to its eventual launch in 2021. Sadly, the endeavor to draw back the Millennial viewership that was fond of G4 TV in the early 2000s did not gain the traction Comcast Spectacor hoped. Though the show is adored by fans aware of its brand, it failed to reach a new audience and gain anything more outside the occasional viral moment. Comcast's revival of the G4 network has come to an abrupt but telegraphed end only a year after it was announced. In an email memo secured by DEADLINE, Comcast Spectacor CEO Dave Scott said the channel failed to gain traction despite investment.

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DEADLINE places the number of employees affected by the Sunday evening layoffs at «a couple of dozen» and the company promises to assist them with outplacement or internal opportunities at Comcast Spectacor. The G4 TV revival with landmark shows like Attack of the Show, Xplay, and Boosted all attempted to regain the popularity of its first incarnation. Despite charismatic hosts, engaging conversations, and fun content, the competition with Twitch and YouTube streamers was too much for the company to endure. Members of G4 talent and production staff were let go in September and the voluntary departure of personalities Indiana «Froskurinn» Black and Kevin Pereira followed soon after.

Team:

As you know, G4 was re-introduced last year to tap into the popularity of gaming. We invested to create the new