The popular streamer Pokimane recently gave her thoughts about subathons, noting that while they can be a great way to gain more subscribers, “there is no way that subathons are healthy for a human to do.” The content creator went on to call them “quite unhealthy.”
Subathons are a common way for streamers to build up a fanbase. These basically consist of streaming for an amount of time that increases with each new subscriber. While these have been around for years, they peaked in popularity when the content creator Ludwig held a highly successful subathon last year. This ran for a full month and saw him sleeping on camera while assistants took over.
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Several streamers including Sykkuno have spoken out against what they see as racking up subscribers without doing any real work. These content creators insist that streamers should be active even despite the long hours. “I'm just done with those subathons where you just do a regular stream and then leave your stream on and say you’re sleeping for the next 12 hours and then you just do a regular stream again the next day,” Sykkuno explained. The streamer went on to say that “I can’t just do regular streams and then call it a subathon and say I’m sleeping and then go and play on my second computer for the rest of the day. It just feels weird to me.”
Pokimane reacted to the remarks by Sykkuno, pointing out that because he “had the courage to speak his opinion, I will do the same.” She went on to say that “I’m always a little iffy about subathons for a myriad of reasons.”
The streamer discussed “tactics that some people could consider a little unethical where you’re kind of pretending you’re streaming, but really
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