Japan got the latest expansion for the Pokemon Trading Card Game about a month ago. These were the twin sets Scarlet EX and Violet EX, and they don't release in the English version until March, although those keen to get their hands on the sets can make use of importers. But there is a snag for those looking to get one of the sets.
As Kotaku reports, you can place an order from Japan2UK, one of the UK's leading importers, for Scarlet EX booster boxes for £90, which is not an unusual price for an imported booster box. However, for those wanting the Violet EX booster boxes they'll have to shell out significantly more as they're listed for £130. And this price difference can be found at other importers. So why the discrepancy? Well, it turns out the 44 percent price difference comes down to whether such boxes could contain so-called "waifu" cards.
Related: The Big Question - Who Should Be Pokemon's Next Mascot?
Kotaku spoke to multiple collectors and the consensus appears to conclude that often the value of sets can come down to whether cards feature artwork of women and girls. For the Violet boxes in Japan, their price has been "lifted to exponential levels" (according to a representative from Japan2UK) since they contain cards that are prized among collectors. These cards include artwork of Miriam, a character from Pokemon Scarlet & Violet who happens to be a nurse, and she only appears as a card in the Violet set, hence the price hike.
To be sure, the trend has been ongoing for some time, and the waifu term (a slang word used to indicate an attractive animated or illustrated female character) has come to be attached to Pokemon cards that contain depictions of a female character, but what was once something more
Read more on thegamer.com