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Podcast, subscription video on demand audiences growing, NZ On Air survey finds
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Subscription video on demand services and podcasts are the only media to have grown their daily audiences in the past year in Aotearoa, new research reveals.
On Friday, the results from the NZ On Air survey Where Are The Audiences? showed the Covid-19 pandemic had only a “minor, temporary” impact on audience behaviour, with most audience trends continuing in the same direction as they had been before 2020.
“[This is a] significant piece of information,” NZ On Air chief executive Cameron Harland
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