MoviePass Relaunch Details Revealed: Watch Ads For Movie Tickets
The controversial movie ticket purchasing app MoviePass gives relaunch details, including a new feature that has users watch ads for credits. MoviePass began in 2011, evolving from a print-at-home service to a mobile app and credit card. The service suffered one snag after another, with theater chains pushing back heavily on the service (many have since created their own apps) and a continual shift in price and plan models, as well as constant issues with the app itself. In 2017, MoviePass was acquired by the analytics firm Helios and Matheson, who subsequently began the MoviePass unlimited plan that offered one film per day for $9.95 a month, causing subscriber counts to go up until they reached a peak of 3 million.
In 2018, MoviePass began to constantly shuffle the terms of the service, altering from unlimited to limited, then back again, with changing pricing plans and subsequent blackouts for major releases. The inconsistency and lack of options quickly caused subscribers to cancel their service (another source of disdain for the company), leading to MoviePass shutting down permanently in September 2019. Since then, alternate movie-ticket purchasing apps like Fandango, movies.com, as well as theater-specific apps for Regal, AMC, and Alamo Drafthouse have dominated the market for theatrical ticket sales.
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Today, MoviePass announced (via Cnet) its intent to return to market this summer with a new app that would include tiered plans that would operate off web3 technology, using digital credits (which will rollover month-to-month) as part of their payment system. The new plan is to give partnered theaters the ability to set prices for peak and off-peak times, as well
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