Play Create Green on building a lasting green movement within games
Marie Dealessandri
Features Editor
Friday 22nd April 2022
Nordisk Film
Initiatives aiming to make the games industry greener have accelerated over the past few years.
The best known might be the Playing for the Planet Alliance, the UN-backed organisation which was created in 2019. But prior to this, very few game companies were actively engaging with initiatives tackling the current climate crisis.
Some companies such as Football Manager developer Sports Interactive did make interesting forays before that, for example calling for an end to plastic packaging. But since then, initiatives have really flourished.
The Playing for the Planet Alliance launched its Green Games Summit, trade body UKIE released its Green Games Guide, Ustwo planted over a million trees with its Alba charity initiative, PlayStation followed suit with its own tree planting initiative as part of the release of Horizon: Forbidden West, and several companies have pledged to become carbon neutral -- with a couple such as Space Ape and Gamigo having already succeeded.
It seems like the games industry is having its very own green awakening.
In the same vein, over 40 Nordic games companies gathered to create Play Create Green (PCG), with the organisation now starting to raise its profile.
"The rapid decline of our climate [is] the most important issue that needed addressing within the video game industry"
"Play Create Green was the result of the Bornholm Game Days 2019, an invite-only industry event where game industry leaders come together to discuss the challenges and future of the industry," Sofie Filt Læntver, VP of value creation at Nordisk Games and part of the PCG steering group, tells GamesIndustry.biz.
"At the end of the two-day summit, more than 40 Nordic
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