Phrasee appoints new CEO to head into the future of AI-based marketing
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Phrasee, a digital marketing firm in London, said it has appointed Dan Head as CEO as it helps guide content marketers through the AI revolution.
Head was formerly chief revenue officer at Braze, including during its growth from series-B funding to its IPO in November 2021. Before Braze, he spent four years as regional vice president at Salesforce during the inception of its Marketing Cloud.
Parry Malm, Phrasee’s founding CEO, has stepped down from his role and will remain on the board with a focus on thought leadership that pushes the AI content category forward.
“AI is advancing at an incredible pace, but brands struggle to utilize AI’s potential,” Head said in a statement. “Making the most of the AI industrial revolution hinges on three key factors: access, scale, and trust. As CEO, I am determined to empower brands with innovative, and scalable content solutions, with enterprise-grade governance and controls, that deliver high value quickly.”
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With nearly 5,000 AI tools released in 2023 and an expected global AI investment of approximately $200 billion by 2025, Head will lead Phrasee as it helps businesses cut through the noise of the AI content category.
This will ensure customers gain
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