Phil Spencer has shared a special message at the dawn of Starfield’s launch, addressed to Bethesda but shared to the general public.
On Twitter, he stated:
“Congrats to @BethesdaStudios and Todd Howard on their incredible achievement. They poured themselves into #Starfield and it’s thrilling to see the response from players. I’m having a great time with my current playthrough—equal parts space hero and landscape photographer.”
Phil’s statement received comments from fans thanking Bethesda, and also Phil, for Starfield, and talking about how much they have enjoyed making it.
It’s all vindication for Phil’s decision to change the direction of Microsoft’s gaming division, towards making acquisitions of big studios like Zenimax Media and Activision Blizzard King. While the potential competition concerns regarding such big studio acquisitions are still up for debate that it’s part of ongoing regulation to this day, there was also a concern that Microsoft made the wrong decisions.
The conventional wisdom around big money acquisitions like this is that, if the owning companies don’t know how to utilize their acquired companies, they won’t be able to fully realize their potential. The big examples everyone would point to for that today, would of course, be the likes of Disney and Warner Bros. But those are somewhat debatable, and we have more concrete examples of failed acquisitions before.
The AOL- Time Warner merger, that lasted from 2001 to 2009, is an unmitigated and complete disaster, that continues to eclipse everything that came since. A year after the merger was finalized, the combined entity reported a net loss of $ 99 billion, an amount that remains unmatched to this day. While there are many elements to this story,
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