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Parallelz has raised $3 million for its tech that enables mobile games and apps to run instantly in a browser with no loss in quality, no downloads, no performance losses, and no need to change the coding. You can get instant gratification in starting a game or an app.
It has raised a relatively a small amount of money, but Parallelz could be quite strategic in creating change across the mobile industry, as its platform could challenge the app store duopoly that extracts a 30% fee from the gaming ecosystem, according to Parallelz CEO Albert Lai.
And that platform is simply the web, which has grown up from the days when it couldn’t run cool graphics. In an interview with GamesBeat, Lai said that he has been dreaming about this for more than a decade, ever since the company started working on HTML5 technology and instant gaming on the web.
Parallelz has created a software platform that will enable entirely new ways to distribute and discover mobile applications. The funding, sourced from prominent industry leaders and venture investors, will help the technology company grow its team and accelerate platform development.
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This is not just a rehash of HTML5, where games had to be converted to the HTML5 and had massive performance and capability limitations and also had to be rebuilt from scratch. Nor is it the same as instant games that run on
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