Pan Africa Gaming Group aims to bring a billion new players to gaming

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The Pan Africa Gaming Group is launched today, with 10 companies coming together to grow Africa’s gaming industry to the next billion players.

The group of 10 game studios unveiled itself at the Africa Games Week 2022 event in Cape Town, South Africa. The group wants to grow the Africa gaming industry by two times every year to take advantage of the rapid growth of youths with internet connected smartphones on the continent.

None of the companies are substantial enough businesses to be able to compete with global players, or to individually bear the cost of educating the market. By coming together under one umbrella as PAGG, the studios said they will have substantial benefits of scale, diversity of skills and access to capital – that they could not get as individuals.

The group, which represents 10 African countries, include the following studios:

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The PAGG will be governed through a founders’ council combining many of the top gaming entrepreneurs across the continent. They will be joined by Peter Kihara (ex-Goldman Sachs & PwC) serving as the group chief financial officer and Jake Manion (BAFTA nominated Game Director at Aardman Animation in UK) serving as group creative director.

Each studio will maintain its sovereignty and autonomy when it comes to things such as the brand, leadership, and financial independence. The founders will work together collaboratively, voting up or down proposals and resolutions brought to the founders’ council.

Dawit Abraham, CEO of Qene Games (Ethiopia) and spokesperson for PAGG, said the network has been formed to enable the Africa Gaming Industry to unlock