Plenty of surprised companies and fans woke up to the news of CMA blocking the Activision Blizzard merger. After the massive bid from Microsoft was made, there was plenty of back and forth between regulators. It was regulators’ efforts to look through the deal to make sure it didn’t harm the industry if Microsoft picked up the company. In fact, after several instances were viewed on the matter purely for the Call of Duty franchise, it started to look like Microsoft was going to get the green light.
However, that wasn’t the case, as the CMA killed off the deal and forced the Activision Blizzard merger to halt. Now, Microsoft is after an appeal, and we’re getting more insight from companies supporting this acquisition’s approval. The main reason this deal didn’t go through was that the CMA felt this acquisition would hurt cloud gaming. That’s when Nvidia stepped up to its Twitter account platform and expressed its disappointment over CMA’s decision.
GeForce NOW and other cloud gaming providers stand to gain an even deeper catalog of games if Microsoft’s acquisition of Activision is completed. We see this as a benefit to cloud gaming and hope for a positive resolution.
One of the major cloud gaming platforms out there is Nvidia GeForce Now, which took to its Twitter account and stated that GeForce Now, along with other cloud gaming providers, would stand to gain even more catalog of video games if Microsoft’s acquisition of Activision was completed.
In the eyes of Nvidia, this acquisition is nothing more than a benefit for cloud gaming in general. Perhaps having more of these cloud gaming platforms express their approval for this deal to go through might sway the CMA to change its mind when the appeal goes through. After
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