Now Is A Bad Time To Be Building A Cinematic Universe
If there’s one thing the MCU proved over the last decade, it is that having an interconnected movie saga is where it's at. Marvel Studios’ appeal managed to turn even the unlikeliest of heroes into a massively profitable venture. Nevertheless, the old adage of “great artists copy, great artists steal” really doesn’t bode well for either Warner Bros. or Sony, something their executives might be taking notice of.
In the DCEU’s case, the issue is a bit more problematic when it comes to plans for the MCU-inspired movie saga, because blueprint was laid out nearly a decade ago when Man of Steel premiered. But in Sony’s case, it would have been wiser for the studio to take note of the current superhero movie landscape. So, at a time when even the almighty Marvel seems to be struggling to find its footing in Phase Four, both the DCEU and Sony’s Spider-Man Universe make one wonder if the MCU can actually be replicated in the first place.
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With at least 10 films and 6 new series planned over the course of the next five years, questioning the success or viability of Marvel Studios seems rather ludicrous. However, the numbers don’t lie. Since the start of Phase Four, the MCU has not hit the same figures it had back when Cap and Iron Man were around. Now, six movies into what is supposed to be a new beginning for the franchise, results are mixed at best. Reactons range from the relative busts like Black Widow and Eternals, to more middle-of-the-road performers like Shang-Chi, to the proven classics like Doctor Strange and Thor.
The problem is even Doctor Strange in the Multiverse of Madness and Love and Thunder seem destined to fall short of hitting that coveted billion-dollar milestone. None of its
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