«Fresh start servers» are designed to give players a chance to sample MMOs when they were—you guessed it—fresh and new and not overcrowded and overrun by max-level players and all their stuff. Blizzard, for instance, announced earlier this year that World of Warcraft Classic's Wrath of the Lich King expansion would launch with fresh servers(opens in new tab), where all players would start with new characters at level 1. Starting in November, players of Amazon's New World will have the same opportunity when Fresh Start Worlds for that game go live.
«We’ve received a lot of requests for Fresh Start Worlds, so we are using the time between the Brimstone Sands release and the opening of these worlds to ensure you have a high quality, fresh start,» Amazon said in the announcement(opens in new tab).
«All coins, loot, and characters must originate in these servers. That means no powerful or rich Adventurers can transfer into any of the new worlds. A blank canvas complete with a revamped starting experience awaits.»
Brimstone Sands(opens in new tab), by the way, is an update going live today—October 18—that will add a new ancient Egyptian-themed zone to the game, along with a new expedition, Heartgem abilities, the greatsword weapon, and that «revamped starting experience» mentioned in the announcement, which Amazon said will reduce backtracking, improve quest accessibility, and tie the new player experience more tightly to the central storyline. You can check out the full patch notes here(opens in new tab).
Fresh start servers aren't a new concept, but they're more commonly seen in older games: ArcheAge(opens in new tab), which launched in North America in 2014, rolled out fresh start servers in September, and Old School
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