Netflix’s Cocomelon Series Makes Its Animation Purge Even Worse
With Moonbug Entertainment, Netflix has ordered several more seasons of CoComelon Lane and more shows, such as Little Baby Bum: Music Time, and while this makes sense financially, it also makes Netflix's recent purge of animated shows a harder pill to swallow. CoComelon is nothing short of a phenomenon. Created by Jay Joen in 2006, the CoComelon YouTube channel is currently the second largest YouTube channel in the world. After making the leap onto Netflix, CoComelon has been a perennial feature in Top 10 catalogues around the world. Adored by children, CoComelon has risen to be a fixture in households with children under the age of five, like other child-friendly shows, such as Paw Patrol. It shouldn't come as a surprise that Netflix has placed its chips on the children's show.
The role that children's programming plays in the streaming wars has never been more important. With the growth of Disney+ and HBO Max, which boasts Mickey Mouse projects and Sesame Street respectively, Netflix identifies that ensuring the subscriptions of households with children is key to remaining at the top. Netflix's desire to continue to grow was made more poignant by the platform's recent subscriber drop, which saw Netflix lose 200,000 subscribers in the first quarter of 2022, the company's first subscriber loss since 2011.
Related: Netflix Is Missing 1 Easy Way To Help Fix Its Subscriber Woes
Netflix's loss of subscribers has forced the company to become more financially ruthless, and its animation content has been the largest sacrifice so far. In April 2022, Netflix canceled Dino Daycare, Roald Dahl's The Twits adaptation (although it will live on as a movie instead), and Meghan Markle's Pearl. Netflix's slashing of animated content was
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