Nacon: "There are too many games currently on the market"
pcgamesinsider.bizBenoit Clerc, the head of publishing at French games firm Nacon, has said that there are too many titles coming out.
Speaking to GI.biz, the exec said that a dense release slate was partly blame for the current state of the industry. Layoffs are rife, companies are selling up or closing, but the market as a whole isn't doing terrible.
"There are too many games currently on the market," Clerc explained.
"We're seeing today the results of investment made after [COVID] when the market was bursting, and every game was making a lot of money so there were a lot of investments being made. This is two or three years after that, so the games we're seeing now on the market were financed in that time and there are simply too many for customers to be able to play them.
"When you look at Steam some days, there are 50 or 60 games released in one day only so it's more difficult to get enough traction to expose a game. We're seeing releases that are without a day one, to use the old retail expression, without any exposure of a title that has been properly marketed."
Clerc added: "I'm not spending $200 million on promotion, so I need to target gamers that have a passion and expertise for off-road racing when I'm doing WRC, that have an expertise in rogue-like games when I'm doing Ravenswatch, or that have an expertise in sports games when I'm doing Cricket 24. They know the sport and game mechanics very well, and I need developers in front of that who have the same expertise and share the same passion in order for those two groups to talk together."
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