The meteoric rise of Jimmy Donaldson, better known as MrBeast, is one-of-a-kind in Youtube's history. Donaldson has a rare talent for grabbing attention, and has built his following and reputation on a series of stunts that range from the sublime to the ridiculous: He was most recently in the news for using his money to cure 1,000 peoples' blindness(opens in new tab), an act one could either interpret as benevolence or «charity porn».
Either way, it works. Donaldson's videos have amassed over 40 billion views and his personal wealth is estimated at around $54 million. And as well as buying up medical operations en masse (following blindness, his next stunt was curing the deaf(opens in new tab)) Donaldson has been getting all Industrial Revolution on us, buying up various properties in a cul-de-sac in Greenville, North Carolina, to house himself, his family, and his employees.
This just about fits the definition of what was once called a company town(opens in new tab)—accommodation and indeed entire communities built or curated by companies for their workers, the most famous example being Cadbury's Bournville. Donaldson grew up in Greenville, so the choice of location is no mystery, and he's focused on buying up various properties around the home he bought for himself in 2018.
That's a two-storey four bedroom house that went for $320,000, per the New York Post(opens in new tab), which helpfully adds that the master bedroom has an ensuite bathroom with «a double vanity, a whirlpool tub and shower.» No wonder he always looks so clean. Since buying this property Donaldson bought a second nearby for $263,000, in 2020, then in 2021 negotiated an off-market deal for three more nearby properties, acquired for $1.45 million.
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